
LYRIC SMARTWEAR
BRANDING, CONCEPTING, PRODUCT DESIGN
Through the aesthetic lens of cyberpunk and Akira visual language, Lyric Smartwear is a technology brand that deviates from typical corporate minimalism.
This project was concepted, developed, and refined under a time span of a few months from start to finish.
The branding system also integrates the 3D models of the products into its visual language and tone.


